FACEBOOK NEWS FEED: Recent algorithm changes give higher priority to more personal content.
One update will show more content from friends you might want to hear from most. The other update prioritizes the links you might consider most worthwhile (this will help minimize clickbait and links to crappy ad-filled sites).
"The goal of the News Feed is to show you the stories that matter most to you." ~ Facebook
THE WORK AROUND ON YOUR PAGE
Facebook rewards organic reach to posts that start discussions and get people's attention. Try doing more of the following:
🎬 Use Facebook Live Video
👥 Encourage employees and friends to share your content
👍 Try sharing different types of content (without an external link, great text with just a photo or graphic, place an external link in the comment area) and analyze what works!
⌚️ Schedule your Facebook posts for days and times when they’re most likely to get more engagement.
Facebook is always changing their algorithm so we always have to change up our business page content strategies.
Happy First Day of Summer! What's not to love about summer in northern Michigan?
The sun is shining bright, we can finally wear our shorts and flip-flops, the flowers and trees are in full bloom, and our social calendars are full with events and parties. Some of us are happy campers, too - quite literally!
Get Lots of Photos!
The grass is green, the sky is blue, the bay is full of boats, and people are looking for fun. Summer is the time to capture your business interacting with smiling, happy customers.
Encourage your customers to take their own photos and post them with your branded hashtag. Let them know you just might feature their photos on your social media channels.
Take Staff Photos Outdoors!
Highlight the area where you work and live by getting lots of photos outdoors. Taking photos of you and your staff doing what you love is a great way to show a more personal side of your business.
It's time to get grilling and time to get snap happy. Show off your business this summer with great photos.