Summer is an excellent time to get out and about and promote your business. With so much community activity in the summer, it's a great time to shift your focus from selling to engaging. Sponsorship An organization that is near and dear to your heart could use...

A strong presence in search results and on social media starts with a good foundation: Your profile. On Google, your profile is now displayed in search results (you've claimed and optimized your Google My Business account, right?). Your profile content impacts your SEO and page rankings. Then...

Instagram isn't just for retail businesses. If you own a service-based business, there are lots of opportunities for selling on Instagram. Switch Your Instagram Profile to Business By switching from a personal profile to a business profile, you will now have access to profile analytics and a...

LinkedIn is a major social media site that is often underutilized. Most people create an account and sign out, never to return. In truth, LinkedIn a powerful service to anyone in the professional world. There are lots of great connections waiting to be made! Get Creative on...

I'm scrolling through my social media feed and I see a musician friend post that they're performing tonight. I'm excited because they're performing at my favorite venue and I don't have anything going on! But wait. Their post is from three days ago. That means I...

Are you sharing the same posts on your Facebook page and your Instagram channel? It's pretty likely you have slightly different audiences on your social channels. Is it a good idea to share the same exact message?